Chapter 7: Ads and Target Markets

In chapter seven, the biggest concept was that of target marketing and finding the right market for your product and then focusing your advertising on this group of people. For this blog post, I found two commercials and I will analyze them by speculating who they were meant for and who their target market is.

                The first commercial (http://www.youtube.com/watch?v=1C8y5z_7YtA) is a Buffalo Wild Wings commercial from a few years ago. The commercial shows a restaurant full of people talking to a referee who is suppose to be viewing game footage, but instead is asking the restaurant attendees what they would like to happen. It’s a very hilarious and creative commercial and the target market that they are attempting to appeal to is the sports watching segment of America. This can vary in age from a college student (or even younger) to the upper middle age section of the population. This commercial is usually aired during sports games as well which is perfect because that is when their target audience is watching television. They did an excellent job appealing to this market because anyone watching can really relate to the commercial.

                The second television ad (http://www.youtube.com/watch?v=vdafSHne5wM) is for Pepsi. Throughout this ad, comparisons are shown between the older generation and the younger generation and sums up by mentioning how every generation refreshes the world. Although the product (Pepsi) isn’t shown until the end, it’s shown in a comparison where someone from a previous generation is drinking a Pepsi just as someone from the current generation is as well. In my opinion the target market for this ad is mainly the current generation, but also I think it extends really to everyone because everyone can relate to this commercial. As I said, the commercial shows different time periods throughout American culture that most people can probably remember or say “Hey I remember that” or “Wow I can really connect with that” and then they see that this is a Pepsi ad and then they feel they can really relate to the Pepsi brand as well. I think it’s an excellent commercial that really does its job and hits its target market well.