Products of all kinds are designed to be not just that simple product, but much more than that. For example, a pair of sunglasses isn’t just a pair of sunglasses anymore and a pair of jeans is no longer just a pair of jeans. They are status symbols, ways of belonging, and a set of ideas which the brand plays a big part of. A product that I will focus on in particular is a North Face jacket and throughout the following paragraph I will dissect its product layers and show just how much more this jacket is than just a jacket.
The first product layer is the core product and its benefits. The North Face jacket is essentially a winter coat and it is meant to keep you warm and looking good in the process. However when looking at the emo-benefits, much more goes into this simple coat. The jacket gives you the push to never stop exploring (North Face’s motto) and this jacket can be seen as the reason to go hiking or skiing or snowboarding. Also when wearing this jacket, you feel like you are a part of something and join the group of other North Face product wearers. Also if you look good in the jacket, then naturally you will feel better and the coat delivers this. When analyzing the actual product, it is of course a winter jacket. When analyzing the augmented product, you’re looking at the website and the online community this jacket basically comes with. Also there is a North Face twitter, facebook, and youtube channel that go along with the brand and product and also a complete return policy, lifetime warranty, and full support. 
Overall this North Face jacket is much more than just a jacket. With this new age of marketing and product offerings, similar things as describe above apply to countless products in their own ways. Whether they are cars or ball caps, products have become much more than just the material product.
Nice. Also read about Augmented Product.
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